6 ideas for your Digital Marketing Strategy in 2023

2023 is just around the corner, so we bring these powerful social media trends to connect with your customers and generate sales.

#1 PURCHASES ON FACEBOOK AND INSTAGRAM

Social commerce and social media will continue to work together.

In 2020, Instagram launched a Shopping tab for its users to explore new products. Facebook is pushing retailers to use its integrated store and has streamlined the process for uploading products. Pinterest uses shoppable pins to promote items for sale.

Live shopping could be a key trend that could rise in 2023 as Instagram and Facebook have their own live-streaming features catering to shoppers and retailers.

#2 SHORT FORM VIDEO CONTENT

Reels, TikTok, and the proliferation of short-form video content.

TikTok has taken the last few years by storm with its short-form videos. Unlike its predecessor Vine, TikTok was downloaded 315 million times worldwide in its first 3 months. However, the platform shows no signs of slowing down, as studies show that over 82% of online content will consist of videos by 2023. To keep up with this trend, Instagram has also launched its response to TikTok in the form of Reels.

#3 SAY IT IN LESS THAN 10 SECONDS

Shorter attention spans = RIP the 30-second video ad = Create more bite-sized content.

While people spend more time on social media, they spend less time engaging with individual posts. The average attention span today is 8 seconds. If you're reading this, you've successfully bucked the trend! Social networking sites are adjusting to the new 8-second rule by offering more and more reduced-size content options, such as short videos and ephemeral (disappearing) content.

#4 INCREASE IN AUGMENTED REALITY OPTIONS

Searches for "AR social networks" increased by 81% in the last 5 years. The Augmented Reality (AR) market may still be in its infancy, but by 2023 the AR market will generate $70 – $75 billion in annual revenue. Pay attention, as Instagram has already gotten into the AR game by letting users create their filters.

#5 TAKE ADVANTAGE OF YOUR USER GENERATED CONTENT

Companies are increasingly adding user-generated content (UGC) to their social media marketing strategies. Brands incorporating UGC see a 20% increase in return visitors and a 90% increase in the time consumers spend on their websites. UGC images are also 81% more likely to convert.

#6 GOAL: FACEBOOK IS STILL AT THE TOP

Facebook remains firmly at the top of the social media hierarchy, with more than 2.9 billion active users. Under a new name, Meta now plans to continue the digital domain as it evolves into virtual reality. But what does this mean for retailers, shoppers and marketing companies? This is a mystery. What we really know is that Facebook has no plans to curb its push into e-commerce with the introduction of Facebook and Instagram Shops, which provide a seamless way for retailers to connect with their audiences.

With more and more social media apps, networks, and avenues springing up every year, it's now more important than ever to stay on top of trends to avoid getting stuck in your digital marketing game.