How to get positive reviews on social media?

If you are wondering how to get positive reviews on social media, you should know that there is a positive feeling behind a positive review. But conversely, if your client is unsatisfied with the service, no campaign will get a positive review on social media, and it is even likely that you will have a negative one.

Reviews, ratings, comments, we can call them many ways. Still, their function for your digital marketing strategy is the same: persuade those who are not yet customers and retain those who have already bought from you.

According to studies, 90% of customers condition their purchase to the evaluations of the company or the product that they read on the Internet. Therefore, whether or not you want to be on the Internet, your business reviews will be there.

This article gives you a series of guidelines to get positive reviews on social media. So take note and start spending time online with your customers. It will make it up to you!

Identify satisfied customers

Every company has happy, satisfied customers and even "prosumers" of the brand. Apple, for example, has a huge number of prosumers because they have crossed the barrier of consumers to become defenders of the firm.

To identify those satisfied customers, you can create a satisfaction form with a simple question: "If you had to recommend our service, from 1 to 10, where 1 is never, and 10 is always, what score would you give us?".

You can motivate them to fill out the survey to enter a contest, get a discount on the next purchase or an exclusive service. With this database, you can filter those customers who are likely to leave positive reviews on social networks.

Use campaigns, contests or giveaways

We can get the customer or potential customer to follow us on social media through an incentive. Contests are especially interesting because, in addition to getting the client to follow us, we can increase our reach with invitations from third parties.

On Facebook, there is the possibility of creating a contest that requires following the page, sharing in public and inviting or commenting with another contact. The scope will allow us to increase the power of capture and retain or identify the customers we already have.

Connect your customers with social media

If your company uses flyers or printed advertising, you can include all the details of the company's social networks in them.

In addition, if your company has a physical store, placing a sticker with a QR code in a visible place (at the entrance, for example) that leads directly to your website and social media platforms is advisable. It's a great way for your customers to review your business information and leave reviews.

Don't write fake reviews

They are easily identifiable, even for Google, and can negatively affect SEO positioning. Rather, you can "help yourself" with reviews from like-minded customers loyal to your business. Ask directly. Sometimes we are surprised by the capacity that a sincere and direct request has in our advertising and marketing. Also, with the latest algorithm update, Google directly penalises fake comments.

Email marketing to get positive reviews

Loyalty cards are a good strategy to get your customers' email addresses, but first, the customer must authorise you to send advertising.

In the sheet where they indicate their email address, it must be stated clearly and clearly, as well as the policy to unsubscribe from this service. Similarly, in the emails you send below (not very visible, but clear), you must include the way to unsubscribe from this subscription.

Email marketing allows you to offer sweepstakes, contests, exclusive gifts, product samples or discounts. In the footer area of ​​the email, prepare a nice banner with a link to social networks and a call to action to give your opinion. You can relate it to the contest (for example, "Leave us your opinion and receive a 10% discount")

More than how to get positive reviews on social media, we must focus on obtaining satisfaction and closeness because it is the basis on which we must act.

We hope this series of tips will help you get many stars.

Has it been practical for you? Tell us in the comments!